Where personal information processors use personal information to make automatic decision, the transparency of decision-making and the fairness and justice of the results shall be ensured, and shall not impose unreasonable differential treatment on individuals in terms of transaction price and other transaction conditions.
Where business marketing and information push are carried out through automatic decision-making, options not based on his/her personal characteristics shall be provided at the same time, or a convenient way for individuals to reject shall be provided.
Where automatic decision-making has a significant impact on individual’s rights and interests, he/she has the right to require the personal information processor to give an explanation, and to reject the decision made by the personal information processor only through automatic decision-making.